Marketing Resources for Animal Shelters and Rescues

Join Shelter Roundtable today. Get instant access to hundreds of marketing assets, templates, promotion ideas, tools, and resources to streamline your shelter advertising, raise more money, and increase pet adoptions.

Shelter worker kneeling with dog

Struggling to Advertise and Promote Your Animal Shelter?

  • Are you faced with coming up with a new marketing plan and event ideas each year?
  • Do you have a ‘ruff’ time creating clever social media posts each week?
  • Does creating graphics to fundraise and promote adoptions take too much time?
  • Could you use help with pet adoption marketing ideas, writing animal adoptions ads, and creating letters for your shelter?
  • Do you wish you could bounce ideas with others who rescue and find cats and dogs their forever homes?

If this sounds like you, then you already know how tough it is promoting an animal organization.

Introducing Shelter Roundtable

Shelter Roundtable was created to help animal shelters and rescues improve their marketing.

  • Done for you – Save time advertising. Get new design templates each month covering holidays, animal and pet days, shelter events, pet tips and more. No need to spend hours searching and brainstorming creative ideas.
  • Speed up your social media copy creation with our post generator tools.
  • Write animal adoption bios with our easy to use tools.
  • Generate fundraising, event, volunteer, corporate sponsor, and more types of letters with ease.
  • Promotion ideas and guides for events and fundraisers.
  • Access swipe files for letter copy and newsletter ideas to save time writing.
  • Articles and courses to improve your promotional efforts.

Designed so your organization can raise more money and find forever homes for more animals.

animal shelter marketing examples on different screens

Improve Your Shelter's Advertising and Promotion

Expand your reach with creative assets and online writing generators. Easily create animal adoption promotion, volunteer requests, and donation appeals. Use them for your social media, email newsletters, website, and more.

LOOK TO THE ROUNDTABLE FOR:

Asset Library

Access editable social media and marketing templates.

Articles

Action plans and tips to improve your organization’s exposure.

Creative Tools

Exclusive tools to help create marketing material for donations, volunteers and adoptions.

Resources

Find resources to help your organization.

Save Hours Each Month!

Our done-for-you templates will save you hours of time coming up with ideas, pulling together graphics, and putting together your marketing assets. In all the templates, everything you see is fully customizable.

dogs and cats

More Outreach and Better Presentation Brings More Donations

All our graphic assets come with sample text and hashtags to make putting together posts fast and easy. Cover all the holidays and pet calendar days. Put together images and copy that bring great results. And you don’t even need graphic design experience!

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Get Instant Access to the Roundtable

Become a Pro Member

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Use code HOLIDAY24 for 50% off your membership!

FREQUENTLY ASKED QUESTIONS

You have questions. Here are answers…

What is Shelter Roundtable?

Shelter Roundtable is a membership site designed to help animal shelters and rescues improve their marketing and save time advertising.

The site includes a library of monthly-updated marketing templates, resources, and exclusive tools. We help your organization raise more money and home more animals.

If you want to know more about the founders, check out the About page.

Who is Membership best suited for?

Membership is best suited to those who manage the marketing needs of an animal shelter or rescue organization. (Primarily dogs and cats.) Our content is designed to provide ideas, inspiration and content to speed up an organization’s marketing and outreach efforts.

Is Shelter Roundtable only for organizations in the United States?

While we are US-based and our material is geared toward US audiences, the marketing assets and material can be tailored for any area. After all, animal advocacy is a worldwide effort!

How can I get started?

If you are ready to get started, go the the Join page. Once you sign up, you’ll have access to our asset library, resources, community area and more.  Go on, do it! 🙂

If there’s anything that you’re not certain about, visit our FAQ page or contact us at on our support page, and we’ll help you out.

Recent Letter Samples

Email Marketing Secrets for Animal Shelter Success

Email Marketing Secrets for Animal Shelter Success

Ready to take your shelter's email marketing to the next level? Sending updates are one thing, but let’s go into more advanced email strategies with real-life examples and practical tips. Refining Your Shelter's Email Marketing Approach To refine each email you send,...

Animal Shelter Legacy Program – Sample Donation Form

Animal Shelter Legacy Program – Sample Donation Form

Below is sample animal shelter Legacy Giving and Planned Giving form. Once edited, this content is suitable for a non-profit or animal rescue organization. [Shelter Name] Legacy Giving Donation Form Your Legacy of Compassion Donor Information Full Name:...

Letter – Shelter Donation Request for Special Items

Letter – Shelter Donation Request for Special Items

This letter can be used to request specific donation items from other businesses or individuals for a shelter event. It can be used as either a letter or an email. SAMPLE LETTER Dear {RECIPIENT}, I am {NAME}, {POSITION} of the {ORGANIZATION}, a 501(c)(3) non-profit...

Recent Content Updates

Animal Shelter Content – FAQ Sections for Your Website

Animal Shelter Content – FAQ Sections for Your Website

Welcome to our FAQ content guide! In this section, we provide some common questions and concerns to include in your animal shelter or rescue organization website. FAQs provide quick and easy access to important information. This helps both your shelter staff and the...

Content Ideas for Your Shelter Website

Content Ideas for Your Shelter Website

Creating an engaging online presence is essential for animal shelters and rescues. This article focuses on content to make your website not only more informative but also streamline your adoption process, donation requests, and overall awareness. Here's a breakdown of...

Shelter FAQs – Adoption Process

These are FAQs about the animal adoption process. You can use these examples for your shelter or rescue. Edit, add, and remove as required. Adoption Process FAQs These Questions and Answers offer a comprehensive overview of the adoption process. They address common...