Simplify Your Animal Shelter Marketing. Save More Lives.

Monthly graphics, templates, and content tools made just for shelters and rescues. Designed to streamline your outreach and grow adoptions, donations, and volunteer support.

Join Shelter Roundtable Join Today for Free
[Save 25% on Pro with code KITTENSEASON]

Shelter worker kneeling with dog

Built for the People Behind the Paw Prints

You didn’t sign up to spend your days designing flyers or writing social media posts.

But if the public doesn’t see your pets, they don’t get adopted.

That’s where we come in.

Shelter Roundtable gives you professional-quality templates, AI-powered writing tools, and ready to use resources—all created specifically for local shelters and rescues. Whether you’re a one-person team or managing a small crew, we help you do more with less.

No agency needed. No guesswork. No fluff. Just tools that work.

  • Faced with coming up with a new marketing plan and event ideas?
  • Having a ‘ruff’ time creating clever social media posts?
  • Stuck designing graphics for adoptions and fundraisers?
  • Need help writing pet adoption bios and donor letters?
  • Wishing you had better ideas for emails, social posts, and flyers?

Shelter Roundtable is here to make your shelter marketing easier, faster, and more effective.

Real Tools. Real Results.

Shelter Roundtable was built for the people doing it all. If you handle social media, events, emails, bios, flyers, and fundraising—you’re who we made this for.

What You’ll Get:

  • Done-for-You Templates: Social media, print, and video graphics for pet holidays, events, adoption promos, and more. Fully editable and updated monthly.
  • Online Writing Tools: Instantly generate pet bios, social captions, adoption ads, appeal letters, and volunteer outreach messages.
  • Fundraising Kits: Editable templates for year-end campaigns, donor drives, Giving Tuesday, and more.
  • Event & Promotion Blueprints: Ready-to-use guides to run successful adoption events or donation drives.
  • Newsletter and Letter Swipe Files: Save time writing with prewritten messaging.
  • Articles and Mini-Courses: Practical guides to improve your animal shelter marketing strategy.

Designed so your organization can raise more money and find forever homes for more animals.

animal shelter marketing examples on different screens

Improve Your Shelter's Advertising and Promotion

Expand your reach with creative assets and online writing generators. You’ll never need to hire a designer or marketing consultant to get professional results.

Save Hours Each Month!

Asset Library

Editable, professional social media and flyer templates for every occasion.

Articles & Mini-Courses

Quick lessons and action plans to grow your outreach and results.

Content Tools

Generate bios, posts, letters, and captions in seconds

Resources

Find resources to help your organization.

dogs and cats

More Outreach and Better Presentation Brings More Donations

All our graphic assets come with sample text and hashtags to make putting together posts fast and easy. Cover all the holidays and pet calendar days. Put together images and copy that bring great results. And you don’t even need graphic design experience!

Get More Engagement with proven post formats, captions, and hashtags.
Raise More Money with content that supports your fundraising goals.
Adopt More Pets by reaching the right people with the right message.

Man on Computer

Get Instant Access

We get it—budgets are tight. That’s why we offer both a free plan and an affordable Pro membership.

🎁 LIMITED TIME 🎁

Use code KITTENSEASON for 25% off your Pro Membership.

FREQUENTLY ASKED QUESTIONS

You have questions. Here are answers…

Who is Shelter Roundtable for?

We serve local animal shelters and rescue groups—especially small teams, solo marketers, or volunteer-run operations. If you’re juggling outreach with everything else, we’re here to help.

To learn more about the founders, check out the About page.

Do I need design or tech experience to use this?

Nope. Our templates are easy to use and work with Canva and Microsoft Word. If you can copy-paste, you can use our tools.

What makes Shelter Roundtable different?

Everything we offer is built specifically for animal shelter marketing. We don’t have generic business templates. We design content that helps get pets adopted, donations raised, and communities engaged.

What’s the difference between this and free tools I already use?

We’re not just offering templates. We’re solving the what do I post this week? problem. With monthly content packs, fundraising kits, and shelter-specific tools, you’ll always have a plan—and the materials to back it up.

Do I need to be a Pro member to get value?

Free members get access to sample templates, articles, and occasional content. But Pro members unlock everything—monthly content packs, unlimited AI tools, full fundraising kits, and more. If you’re posting or promoting regularly, Pro will save you hours every month.

Do you offer support?

 Yes. Members can contact us anytime with questions or suggestions. We’re here to help—and we speak shelter.

How can I get started?

If you are ready to get started, go the the Join page. Once you sign up, you’ll have access to our asset library, resources, community area and more. 

Join Free Today or upgrade to Pro and finally get the tools you need to market smarter, not harder—and get more pets into homes.

If there’s anything that you’re not certain about, visit our FAQ page or contact us at on our support page, and we’ll help you out.

Recent Letter Samples

Email Marketing Secrets for Animal Shelter Success

Email Marketing Secrets for Animal Shelter Success

Ready to take your shelter's email marketing to the next level? Sending updates are one thing, but let’s go into more advanced email strategies with real-life examples and practical tips. Refining Your Shelter's Email Marketing Approach To refine each email you send,...

Animal Shelter Legacy Program – Sample Donation Form

Animal Shelter Legacy Program – Sample Donation Form

Below is sample animal shelter Legacy Giving and Planned Giving form. Once edited, this content is suitable for a non-profit or animal rescue organization. [Shelter Name] Legacy Giving Donation Form Your Legacy of Compassion Donor Information Full Name:...

Letter – Shelter Donation Request for Special Items

Letter – Shelter Donation Request for Special Items

This letter can be used to request specific donation items from other businesses or individuals for a shelter event. It can be used as either a letter or an email. SAMPLE LETTER Dear {RECIPIENT}, I am {NAME}, {POSITION} of the {ORGANIZATION}, a 501(c)(3) non-profit...

Recent Content Updates

Animal Shelter Content – FAQ Sections for Your Website

Animal Shelter Content – FAQ Sections for Your Website

Welcome to our FAQ content guide! In this section, we provide some common questions and concerns to include in your animal shelter or rescue organization website. FAQs provide quick and easy access to important information. This helps both your shelter staff and the...

Content Ideas for Your Shelter Website

Content Ideas for Your Shelter Website

Creating an engaging online presence is essential for animal shelters and rescues. This article focuses on content to make your website not only more informative but also streamline your adoption process, donation requests, and overall awareness. Here's a breakdown of...

Shelter FAQs – Adoption Process

These are FAQs about the animal adoption process. You can use these examples for your shelter or rescue. Edit, add, and remove as required. Adoption Process FAQs These Questions and Answers offer a comprehensive overview of the adoption process. They address common...