Articles
Tips, tricks and more information for rescue and animal shelter marketing.

Shelter Website Review: Helping a Cat Rescue and Haven
Every shelter’s website tells a story — not just about the animals in their care, but about how the organization connects with its community, encourages dog and cat adoptions, recruits volunteers, and raises support. In this Shelter Roundtable website review, we...

Create Shelter Content with Just Your Voice
When you're busy saving lives, writing the perfect post or pet bio shouldn’t slow you down. That’s why we built the Shelter Voice Tool — designed just for hardworking shelter and rescue teams like yours. Simply speak into your device or type a few quick notes, and the...

Shelter Website Review: Helping Rescue Connect More Pets With Homes
Every shelter’s website tells a story — not just about the animals in their care, but about how the organization connects with its community, encourages dog and cat adoptions, recruits volunteers, and raises support. In this Shelter Roundtable website review, we...

Paws & Posts: May Social Media, Blog, and Video Ideas
This month, we celebrate "May the Fourth" alongside our ongoing commitment to spring themes. We have a lineup of engaging activity ideas. Here's what's on tap for the month: Week 1: "May the Fourth Be With You - Pet Edition" Social Media: We're kicking off with...

Animal Shelter SEO: Get a Free Website Review from Shelter Roundtable
If you’re running an animal shelter or rescue, you know that every adoption, every donation, and every volunteer starts with visibility. But if your website isn’t optimized for search engines—or for visitors—it could be costing you valuable opportunities. That’s why...

Blueprint: Paint and Sip
Raise a glass and some funds—with a splash of creativity! Paint and sip events are a creative, low-pressure way to raise money for your shelter. Attendees create their own art, sip wine or mocktails, and support a great cause. It's a purr-fect blend of fun and...

Blueprint: Facebook Auction
A Facebook auction can be a fun and easy way to raise money for your animal shelter. If you already run yard sales or have a thrift shop, adding an online auction is a natural next step. It helps you reach supporters who may not be able to visit in person, and it can generate excitement (and donations!) from your community.
Here’s a step-by-step guide to help you get started.