Animal Shelter Legacy Program – Sample Donation Content

Below is sample copy for an animal shelter Legacy Giving and Planned Giving Brochure. This content is suitable for a non-profit or animal rescue organization.

Legacy Giving Brochure Layout and Content

Front Cover:

Title: “Creating a Lasting Legacy for Our Furry Friends”
[Include a heartwarming image of shelter animals]

Inside Brochure:

Page 1: Introduction
[Brief welcome message]

Welcome to [Shelter Name]’s Legacy Giving Program! Your love for animals can live on forever through legacy giving.

Page 2: What is Legacy Giving?

Legacy giving is a heartfelt way to support [Shelter Name] by leaving a gift that ensures the care and well-being of animals for generations to come.

Page 3: Why Choose Legacy Giving?

Make a Lasting Impact: Your legacy gift ensures that homeless animals receive love, care, and a chance for a better life.
Financial Benefits: Legacy gifts may offer tax advantages and potential income benefits.
Join Our Legacy Society: Become a part of a special community that shares your passion for animal welfare.

Page 4: How to Participate

It’s easy to make a difference through legacy giving:

Option 1: Bequests

Name [Shelter Name] in your will or living trust.
Specify a fixed amount or a percentage of your estate.
Your generosity will save countless lives.

Option 2: Beneficiary Designations

Designate [Shelter Name] as a beneficiary of your life insurance policy or retirement account.
Ensure animals continue to receive care when you’re no longer here.

Page 5: Types of Legacy Gifts

Choose the option that suits you best:

Cash Bequests: A specific sum left in your will.
Residuary Bequests: A portion of your estate’s remainder.
Contingent Bequests: Takes effect only under specific conditions.
Life Insurance Gifts: Name [Shelter Name] as a beneficiary.
Retirement Plan Gifts: Designate [Shelter Name] as a beneficiary.

Page 6: Your Legacy Society

Join [Shelter Name]’s Legacy Society, an exclusive group of compassionate individuals dedicated to securing a brighter future for animals.

For more information or assistance with legacy giving, please contact our Legacy Giving Coordinator:

[Contact Name]
[Phone Number]
[Email Address]

[Include a call to action and website/social media information, another heartwarming picture of shelter animals]

Customize your legacy and planned giving brochure with your animal shelter’s specific details, branding, and website design to create an informative and persuasive resource for individuals interested in Legacy Giving. Add visuals, such as images of animals impacted by legacy gifts or images of donors with their pets.