Articles
Tips, tricks and more information for rescue and animal shelter marketing.
Paws & Posts: March Social Media and Promotion Plan
March at Your Shelter: Keep It Simple, Keep It Moving March brings longer days, better walking weather, and usually a bump in animal activity. For your shelter, that doesn’t mean launching new programs or hosting major events. It means using the season as a natural...
How to Promote Hard-to-Place Dogs and Cats in Your Shelter
Every shelter has pets who stay longer than expected. The two-year-old dog who has been walked by every volunteer. The senior cat who gets passed over for kittens. The bonded pair people admire but hesitate to commit to. When length of stay climbs past 30, 60, or 90...
Paws & Posts: February Social Media, Blog, and Video Plan
It's the month of love - for both people and pets! Emphasize the theme of connection throughout the month, showcasing the unique personalities and needs of your shelter animals. These tips are updated for organizations with one or two people handling marketing. Tip:...
How to Run a Fall/Winter Supply Drive
Fall and early winter strain your supplies more than any other season. Dogs and cats come in cold, damp, and hungry. Bedding breaks down faster. Staff burn through gloves, slip leads, and heating pads. A seasonal shelter supply drive helps you build a cushion before...
October Pet Safety: What Shelter Managers Should Watch Out For
October brings pumpkins, costumes, and candy—but also plenty of risks for pets in shelters and foster homes. As a shelter manager, you’re already balancing staff, volunteers, and community events. Planning ahead for seasonal hazards can prevent emergencies, reduce...
Social Media Safety Graphics for Shelters
Animal shelters are trusted voices in the community, especially when it comes to safety. One of the simplest ways to keep your audience informed—and show your shelter as a resource—is through safety-focused social media graphics. These graphics serve two purposes:...
Foster Graphics: Ready-to-Use Social Media for Your Shelter
Every shelter knows the story. One week it’s bottle-baby kittens, the next it’s a litter of puppies, and before long, a sick or injured dog or cat arrives needing a safe place to heal. The need for fosters never takes a paws. Fostering saves lives. But the public...