Articles
Tips, tricks and more information for rescue and animal shelter marketing.
How to Run a Fall/Winter Supply Drive
Fall and early winter strain your supplies more than any other season. Dogs and cats come in cold, damp, and hungry. Bedding breaks down faster. Staff burn through gloves, slip leads, and heating pads. A seasonal shelter supply drive helps you build a cushion before...
October Pet Safety: What Shelter Managers Should Watch Out For
October brings pumpkins, costumes, and candy—but also plenty of risks for pets in shelters and foster homes. As a shelter manager, you’re already balancing staff, volunteers, and community events. Planning ahead for seasonal hazards can prevent emergencies, reduce...
Social Media Safety Graphics for Shelters
Animal shelters are trusted voices in the community, especially when it comes to safety. One of the simplest ways to keep your audience informed—and show your shelter as a resource—is through safety-focused social media graphics. These graphics serve two purposes:...
Foster Graphics: Ready-to-Use Social Media for Your Shelter
Every shelter knows the story. One week it’s bottle-baby kittens, the next it’s a litter of puppies, and before long, a sick or injured dog or cat arrives needing a safe place to heal. The need for fosters never takes a paws. Fostering saves lives. But the public...
New Tool: Quick Animal Medicine Dosage Calculator for Shelters
We know that time is tight and resources are stretched in the shelter world. That’s why we’re excited to announce our newest tool: the Medicine Dose Calculator—designed specifically for animal shelters and rescues. This easy-to-use tool offers general dosage...
How to Organize a Food Drive That Actually Helps Your Shelter
Food drives are a terrific way to get the goods you need and make contact. But they can make things harder if you don't have a clear plan. You might get food that you can't use, deliveries that come while no one is home, or donations that take a long time to sort. A...
What to Say When People Ask Hard Questions at the Shelter
When someone asks, “Why can’t I adopt today?” or “Why is this dog still here?”, it can put animal shelter staff and volunteers in an awkward position. These aren’t bad questions. But without the right response, a well-meaning question can lead to frustration, anger,...