Articles
Tips, tricks and more information for rescue and animal shelter marketing.

Shelter Website Review: Helping Rescue Connect More Pets With Homes
Every shelter’s website tells a story — not just about the animals in their care, but about how the organization connects with its community, encourages dog and cat adoptions, recruits volunteers, and raises support. In this Shelter Roundtable website review, we...

Paws & Posts: May Social Media, Blog, and Video Ideas
This month, we celebrate "May the Fourth" alongside our ongoing commitment to spring themes. We have a lineup of engaging activity ideas. Here's what's on tap for the month: Week 1: "May the Fourth Be With You - Pet Edition" Social Media: We're kicking off with...

Animal Shelter SEO: Get a Free Website Review from Shelter Roundtable
If you’re running an animal shelter or rescue, you know that every adoption, every donation, and every volunteer starts with visibility. But if your website isn’t optimized for search engines—or for visitors—it could be costing you valuable opportunities. That’s why...

Blueprint: Paint and Sip
Raise a glass and some funds—with a splash of creativity! Paint and sip events are a creative, low-pressure way to raise money for your shelter. Attendees create their own art, sip wine or mocktails, and support a great cause. It's a purr-fect blend of fun and...

Blueprint: Facebook Auction
A Facebook auction can be a fun and easy way to raise money for your animal shelter. If you already run yard sales or have a thrift shop, adding an online auction is a natural next step. It helps you reach supporters who may not be able to visit in person, and it can generate excitement (and donations!) from your community.
Here’s a step-by-step guide to help you get started.

Compassion Into Action: Raising Funds for Special Animals
Every dog, cat, puppy, and kitten has a story, and some stories really stand out emotionally. Max, an injured dog who couldn’t walk when found, still wagged his tail, hoping for help. Daisy, a lone kitten rescued from a storm drain, was so tiny and weak that she could...

Kitten Season Social Media Graphics
Every year, like clockwork, shelters and rescues prepare for an adorable yet overwhelming invasion: kitten season. It’s the time of year when unspayed cats start having litters—lots and lots of litters. The result? A flood of tiny, meowing, bottle-fed babies who need...