Articles
Tips, tricks and more information for rescue and animal shelter marketing.
From Black Cats to Senior Felines: Writing a Great Cat Adoption Ad
Writing adoption ads for cats can be a challenging task. You need to both capture the cat’s personality while appealing to potential adopters in a way that convince them to consider giving the cat a forever home.
Pet Adoption Website Optimization (SEO)
Improving the SEO on your pet adoption or animal shelter website can increase site traffic. Learn how to use search optimization to get seen by more adopters, donors, and volunteers.
Blueprint: Tricky Tray
A “Tricky Tray” (Also called a Penny Social) is essentially a basket raffle. Attendees buy raffle tickets and put them in canisters near the items they hope to win.
Blueprint: Monthly Prize Wheel Raffle
This fundraiser serves to both raise funds and a way to engage with the community. Each month you can create a theme basket to raffle off.
Letter – Shelter Donation Request for Special Items
Request specific donation items from other businesses or individuals for a shelter event.
Blueprint: Designer Bag Bingo
A ‘Designer Bag Bingo’ event combines bingo with handbag prizes. For additional revenue, you can also have bingo boards and daubers available for purchase…
Blueprint: Pups and Cups
A ‘Pups and Cups’ event is an easy way to attract potential adopters, volunteers and the public to visit your location and interact with the dogs.