Articles
Tips, tricks and more information for rescue and animal shelter marketing.
Blueprint: Pups and Cups
A ‘Pups and Cups’ event is an easy way to attract potential adopters, volunteers and the public to visit your location and interact with the dogs.
Press Release Writing Tips
Press releases are used to inform the public of events and campaigns that they are running. It’s a great way to get your message out there and reach more people.
Press Release Template: Event Announcement
If you are holding an event, you’ll want to let your local news sources know about it. Below is a sample press release that can be adapted to many types of events.
Letter – Future Legacy Gift Request, Estate Planning
This legacy gift letter example can be used to let donors know how they can bequest to your non-profit, animal shelter, or rescue organization.
Letter – Kitten Season Donation Appeal
Below is a sample letter requesting donations and support during the busy kitten season.
Letter – Business Donation Request
Sample letter requesting support for a shelter event.
Letter – Giving Tuesday, Save the Date
A sample letter for animal shelters and rescue organizations for Giving Tuesday. It can be used as either a letter or an email.