Articles
Tips, tricks and more information for rescue and animal shelter marketing.
Blueprint: Tricky Tray
A “Tricky Tray” (Also called a Penny Social) is essentially a basket raffle. Attendees buy raffle tickets and put them in canisters near the items they hope to win.
Blueprint: Monthly Prize Wheel Raffle
This fundraiser serves to both raise funds and a way to engage with the community. Each month you can create a theme basket to raffle off.
Letter – Shelter Donation Request for Special Items
Request specific donation items from other businesses or individuals for a shelter event.
Blueprint: Designer Bag Bingo
A ‘Designer Bag Bingo’ event combines bingo with handbag prizes. For additional revenue, you can also have bingo boards and daubers available for purchase…
Blueprint: Pups and Cups
A ‘Pups and Cups’ event is an easy way to attract potential adopters, volunteers and the public to visit your location and interact with the dogs.
Press Release Writing Tips
Press releases are used to inform the public of events and campaigns that they are running. It’s a great way to get your message out there and reach more people.
Press Release Template: Event Announcement
If you are holding an event, you’ll want to let your local news sources know about it. Below is a sample press release that can be adapted to many types of events.