Articles
Tips, tricks and more information for rescue and animal shelter marketing.
5 Tips to Improve Your Animal Shelter or Rescue Website
Easy tips to improve your shelter website and better promote your organization.
Put Together Your Animal Shelter Marketing Plan Today
A marketing plan helps a shelter allocate its resources in an effective and efficient manner. This ensures that its budget is being used in the most impactful way.
From Black Cats to Senior Felines: Writing a Great Cat Adoption Ad
Writing adoption ads for cats can be a challenging task. You need to both capture the cat’s personality while appealing to potential adopters in a way that convince them to consider giving the cat a forever home.
Pet Adoption Website Optimization (SEO)
Improving the SEO on your pet adoption or animal shelter website can increase site traffic. Learn how to use search optimization to get seen by more adopters, donors, and volunteers.
Blueprint: Tricky Tray
A “Tricky Tray” (Also called a Penny Social) is essentially a basket raffle. Attendees buy raffle tickets and put them in canisters near the items they hope to win.
Blueprint: Monthly Prize Wheel Raffle
This fundraiser serves to both raise funds and a way to engage with the community. Each month you can create a theme basket to raffle off.
Letter – Shelter Donation Request for Special Items
Request specific donation items from other businesses or individuals for a shelter event.