Articles

How Collaborating with Local Photographers Can Benefit Your Shelter

A picture tells a thousand words. And so does a photograph. The harsh truth is that the looks of a dog or cat can significant influence how likely they will be adopted. Good photos lead to more clicks and likes on social media. And while today’s mobile devices can take perfectly fine pictures, there are […]

Turning Pet Adoption Success Stories into Marketing Gold

Pet adoption transforms lives—both for the animals finding their forever homes and for the people welcoming them in. And each one of those adoption success stories has the potential to become a powerful marketing tool for that animal shelter or rescue. And the best thing is, these stories are being created all the time! Every […]

5 Strategies to Attract New Animal Fosters

If you’re reading this, you likely understand the challenge of finding enough fosters to care for the increasing number of animals in need. Whether they’re recovering from illness, overcoming shyness, or simply waiting for a forever home, each animal deserves dedicated care. Here are five proven strategies to help you attract new fosters. 1. Tailored […]

Inspiring Animal Adoption Slogans

When it comes to encouraging animal adoption, the right slogan can make all the difference. Below are various types of pet adoption slogans that can help your shelter find forever homes for your furry friends! Cat Adoption Slogans Whiskers Waiting for Warmth Purrfect Companions Await Sophistication Meets Love Adopt a Lap Warmer Today Elegance with […]

Collaborating with Corporate Sponsors for Your Next Animal Shelter Event

The next time you have a shelter event, don’t go it alone! Consider corporate sponsorship for your next animal shelter or rescue event. Corporate sponsors can expand on own your advertising with their audience and reach. And a good partnership can provide access to a wider network of potential supporters and partners, including other businesses […]

Email Marketing Secrets for Animal Shelter Success

Ready to take your shelter’s email marketing to the next level? Sending updates are one thing, but let’s go into more advanced email strategies with real-life examples and practical tips. Refining Your Shelter’s Email Marketing Approach To refine each email you send, focus on the cord of your message. This can be to turn a […]


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