A picture tells a thousand words. And so does a photograph.

The harsh truth is that the looks of a dog or cat can significant influence how likely they will be adopted. Good photos lead to more clicks and likes on social media.

And while today’s mobile devices can take perfectly fine pictures, there are benefits to engaging with a professional.

By forming partnerships with local photographers, animal shelters can enhance the visual portrayal of their animals. In fact, professional photography can transform the way your shelter presents its animals and interacts with the public.

Benefits of Collaborating with Photographers

Photographers can bring a professional touch to the presentation of animals. Here is how high-quality images can be used effectively:

• Enhanced Promotional Materials: Professional photos help capture the unique personalities of the pets, making them more appealing to potential adopters. Photographers benefit by expanding their portfolio and gaining exposure in the community through their association with a charitable cause.
• Increased Attraction: A well-taken photo highlights the charm and individuality of each cat or dog, even sick animals who need help. This gives photographers an opportunity to showcase their ability and potentially attract more commercial clients.

Where Can You Find Photographers?

• Local Art Schools: Look to nearby colleges or universities that offer photography courses. Students are often eager to take on projects that build their portfolios.
• Social Media and Professional Networks: Use platforms like Instagram, LinkedIn, or local photography groups on Facebook to find professionals. These platforms allow you to review their portfolios directly, making it easier to assess their style and quality before making contact.
• Photography Clubs and Meetups: Engage with local photography clubs and attend meetups to connect directly with photographers interested in community service. These gatherings are great opportunities to network and find photographers who are passionate about using their skills for a good cause.

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	Adopt, Don’t Shop	Give a shelter pet the gift of a forever home and be rewarded with unconditional love. Skip the pet store and change a life today. Your new best frien…   You must be logged in or have the proper membership access to view this content. Not a member? Join today.   Username Password Remember Me     Forgot …	Access
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Setting Up Partnerships

Setting up partnerships with photographers involves identifying potential collaborators and establishing mutually beneficial terms.

• Approaching Photographers: Identify local photographers who may be interested in contributing to a charitable cause. Offer them a platform to showcase their work while supporting the shelter’s mission.
• Benefits for Both Parties: Ensure the partnership is mutually beneficial. This might include giving the photographer exposure on the shelter’s platforms and participation in community events. Legal Considerations: Clarify the usage rights of the images. Both parties should understand and agree on how the images will be used. This ensures photographers retain rights to their work for other uses.

Should Images be Watermarked?

Deciding whether to watermark images provided by photographers involves balancing various factors. Here are some considerations:

Pros of Watermarking Images:

• Brand Recognition: Watermarks can help build brand recognition for both the photographer and the shelter. They act as credit, which can help the photographer gain more exposure and potentially attract more clients.
• Protection Against Misuse: Watermarks serve as a deterrent against unauthorized use of the images. This is particularly important in a time where photos can be easily copied and used without permission.

Cons of Watermarking Images:

• Visual Distraction: Watermarks can sometimes be distracting, especially if they are large or poorly placed. This can detract from the emotional impact of the image.
• Aesthetic Impact: For some viewers, watermarks reduce the effectiveness of the images in promotional materials.

Best Practices:

• If choosing to watermark, do it subtly: The watermark should be small and placed in a corner or an area that does not distract from the main subject of the image.
• Use of Agreement: Terms about watermarking should be included in the agreement. You can negotiate the placement, size, and opacity of the watermark so it meets both parties’ needs.
• Alternative Credits: Consider other ways to credit the photographer, such as including their name or studio in the caption, description, or alongside the image in print and online materials. This can provide credit where due without altering the image.

Ultimately, the decision to watermark images should be made collaboratively.

Promotional Content Ideas

Here are some creative ways to use photography:

• Social Media Campaigns: Use high-quality images in social media posts to increase engagement and shares.
  • Example: Launch a weekly feature like “Pet of the Week” using striking portraits that tell a story about each animal’s personality and background.
• Art and Photo Exhibitions: Organize exhibitions featuring photographs of adoptable pets.
  • Example: Collaborate with local galleries or community spaces to host these events, which can also serve as adoption drives and fundraising events. Photographers can gain exposure and potentially sell their artwork, with proceeds benefiting both the artist and the shelter.
• Viral Content Creation: Develop creative campaigns that are likely to go viral.
  • Example: Create themed photo series, such as pets in seasonal settings or engaging in activities, and encourage followers to share and participate in online challenges. These campaigns offer photographers a platform to experiment creatively and reach a large audience.

Know someone who is a shutterbug? See if they are willing to work with your shelter in a one-time or continual basis. It can help you both!