Articles
Tips, tricks and more information for rescue and animal shelter marketing.

Canva Tips for Animal Shelters
You know the importance of creating visually appealing content to engage your audience and promote your furry friends. And if you are a member of this site, you know that we use the graphic design platform Canva. It's an easy to use tool that allows you to create...

How Collaborating with Local Photographers Can Benefit Your Shelter
A picture tells a thousand words. And so does a photograph. The harsh truth is that the looks of a dog or cat can significant influence how likely they will be adopted. Good photos lead to more clicks and likes on social media. And while today's mobile devices can...

Turning Pet Adoption Success Stories into Marketing Gold
Pet adoption transforms lives—both for the animals finding their forever homes and for the people welcoming them in. And each one of those adoption success stories has the potential to become a powerful marketing tool for that animal shelter or rescue. And the best...

Paws & Posts: April Social Media, Blog, and Video Ideas
April's "Paws and Posts" shines a light on fresh starts, community engagement, and eco-consciousness. As flowers bloom and the earth renews, we invite our shelter family to join in activities that celebrate growth, giving, and new beginnings. Here's how we're...

5 Strategies to Attract New Animal Fosters
If you're reading this, you likely understand the challenge of finding enough fosters to care for the increasing number of animals in need. Whether they're recovering from illness, overcoming shyness, or simply waiting for a forever home, each animal deserves...

Inspiring Animal Adoption Slogans
When it comes to encouraging animal adoption, the right slogan can make all the difference. Below are various types of pet adoption slogans that can help your shelter find forever homes for your furry friends! Cat Adoption Slogans Whiskers Waiting for Warmth Purrfect...

Paws & Posts: March Social Media, Blog, and Video Plan
March brings a season of renewal, growth, and kittens. This month, the focus is on themes that embrace the shift from winter to spring. We'll share pet care tips, training insights, health advice, and celebrate the arrival of warmer weather and longer days! Here's a...