Articles
Tips, tricks and more information for rescue and animal shelter marketing.
Littermate and Single Kitten Syndrome Flyers
Animal shelters and rescues play a key role in educating pet owners and fosters about common behavioral issues. To help, we've created two customizable flyer templates on Littermate Syndrome and Single Kitten Syndrome. These flyers provide essential information to...
Paws & Posts: June Social Media, Blog, and Video Ideas
June brings summer, fun, and fur! Here are some shelter ideas for the month: Week 1: "Summer Fun Begins – Pets and Popsicles" Social Media: Kick off with #PetsAndPopsicles. Encourage followers to share photos of their pets enjoying summer treats or just cooling off....
Canva Tips for Animal Shelters
You know the importance of creating visually appealing content to engage your audience and promote your furry friends. And if you are a member of this site, you know that we use the graphic design platform Canva. It's an easy to use tool that allows you to create...
How Collaborating with Local Photographers Can Benefit Your Shelter
A picture tells a thousand words. And so does a photograph. The harsh truth is that the looks of a dog or cat can significant influence how likely they will be adopted. Good photos lead to more clicks and likes on social media. And while today's mobile devices can...
Turning Pet Adoption Success Stories into Marketing Gold
Pet adoption transforms lives—both for the animals finding their forever homes and for the people welcoming them in. And each one of those adoption success stories has the potential to become a powerful marketing tool for that animal shelter or rescue. And the best...
Paws & Posts: April Social Media, Blog, and Video Ideas
April's "Paws and Posts" shines a light on fresh starts, community engagement, and eco-consciousness. As flowers bloom and the earth renews, we invite our shelter family to join in activities that celebrate growth, giving, and new beginnings. Here's how we're...
5 Strategies to Attract New Animal Fosters
If you're reading this, you likely understand the challenge of finding enough fosters to care for the increasing number of animals in need. Whether they're recovering from illness, overcoming shyness, or simply waiting for a forever home, each animal deserves...