Articles
Tips, tricks and more information for rescue and animal shelter marketing.
Email Marketing Secrets for Animal Shelter Success
Ready to take your shelter's email marketing to the next level? Sending updates are one thing, but let’s go into more advanced email strategies with real-life examples and practical tips. Refining Your Shelter's Email Marketing Approach To refine each email you send,...
Paws & Posts: February Social Media, Blog, and Video Plan
It's the month of love - for both people and pets! Emphasize the theme of connection throughout the month, showcasing the unique personalities and needs of your shelter animals. Tip: Combine these ideas with your Social Media Schedule. Week 1: "Love is in the Air"...
Kitten-Napping Graphics
Kitten-napping, or taking in stray kittens, might seem helpful but can separate them from their mothers or lost families. Many people don't understand that during kitten season, some kittens are temporarily alone while their mother is nearby, or they might be lost...
Paws, Play, Stream: Engaging Shelter Events on Facebook Live
Ready to showcase your shelter's adorable residents on Facebook Live? Let's make sure your next online adoption promotion event is a success. What is Facebook Live? Facebook Live is a dynamic tool that lets you broadcast videos directly to your followers on Facebook....
Optimizing Your Animal Shelter’s Online Donation Process
If you're involved with an animal shelter, you know how vital donations are. What you might not realize is how optimizing the online donation process for your animal shelter can improve your finances. With the right approach, you can tap into a well of generosity....
Paws & Posts: January Social Media, Blog, and Video Plan
As we step into January, let’s kick off the year with creative online marketing ideas to spread warmth and joy. Let’s continue to capture hearts and make a difference for our adorable animals.
Dealing With Negative Shelter Reviews
Let’s talk about reputation management and animal shelters and rescue organizations. It’s no secret that in the digital age, a single negative review can travel faster and reach further than a dozen positive stories.